CNTV
China Network Television (CNTV) and AdChina officially announced a strategic partnership in December 2009.
CNTV, owned by China Central Television (CCTV), was launched as a national Internet TV station. It serves as a multi-language, globalized and multi-terminal online video platform. CNTV's current channels include news, finance, sports, entertainment, movies, TV drama, documentary and podcasts. In 2010, CNTV is launching additional channels to include weather, education, travel, and music.
The CNTV-AdChina partnership enables AdChina to gain premium ad inventories on CNTV that are associated with premium content licensed by CCTV and its partners. The partnership further extends to:
- Direct access to CNTV's ad inventory:
- CNTV licenses AdChina's AdManager for audience targeting, ad-serving, tracking, and brand measurement. Moreover, AdChina's AdManager enables CNTV to leverage user behavior for better targeting and optimization as well as for a better viewer experience.
- Exclusive access to CNTV sports channel ad inventory:
- The CNTV-AdChina partnership enables AdChina to gain exclusive access to the CNTV sports channel's core ad inventory, including ad inventory at major sporting events such as the FIFA World Cup, Olympic Games, Asian Games, NBA (Championships?) and ATP World Tour Masters.
- Joint CNTV-AdChina Online Video Ad Lab:
- CNTV and AdChina have set up a joint "CNTV-AdChina Online Video Ad Lab", aiming to develop the most efficient ad formats, advanced audience segmentation, and ad targeting and optimization technologies. CNTV and AdChina will also establish online video ad guidelines and standards, in order to promote industry-wide best practices.