Hunan TV
Hunantv.com and AdChina announced a strategic partnership in January 2010, and set up a joint online video ad lab.
Hunantv.com is Hunan TV's only new media platform, and it has built an entertainment product line that integrates news, online video, social networking, online games and wireless value-added services across the internet, mobile and digital TV platforms. Hunan TV has four flagship products, Mango Entertainment, Mango TV, Mango World and Mango Games. The AdChina-Hunan TV partnership includes:
- Direct access to Hunantv.com's ad inventory:
- AdChina and Hunantv.com will co-develop ad inventory management and ad serving systems for imgo.tv- Hunan TV's Online Channel- using leading industry targeting capabilities, ad tracking and optimization technologies.
- Joint Online Video Ad Lab:
- Hunantv.com and AdChina have set up a joint "Online Video Ad Lab” aiming to develop cross-platform ad serving technologies and effective interactive ad formats, analyze audience behaviors and establish online video ad guidelines, standards and measurements.