Management

  • Alan Yan - Founder and CEO

    MBA from MIT Sloan School
    Former Marketing Director at eBay China

    Mr. Alan Yan is the founder of our company and our chief executive officer since our inception in 2007. Mr. Yan has over 14 years of experience in internet and advertising-related industries in China, Singapore and the United States. From 2005 to 2006, Mr. Yan served at eBay as a marketing director. Prior to joining eBay, Mr. Yan was a senior marketing manager at Philips from 2001 to 2004, and before that, Mr. Yan has been primarily responsible for product marketing at Lucent Technologies during 1994 and 2000. Mr. Yan received a bachelor of science degree in computer science and electrical engineering from Ocean University of Qingdao in China and an MBA degree from MIT Sloan School of Management.

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  • Peter Cheng - COO

    MBA of Indiana University
    Former VP of Product Management at Adify and Former Head of Global Internet Marketing Products at eBay

    Mr. Peter Cheng has served as the chief operating officer of our company since February 2008. He joined our board of directors in April 2008. From 2006 to 2008, he served as the vice president of product management of Adify Corporation, now part of Cox Digital Solutions, a provider of digital advertising solutions in the United States. Prior to joining Adify Corporation, Mr. Cheng held senior management positions in eBay from 2002 to 2006 including principal product manager responsible for eBay’s global internet marketing products and initiatives. Before joining eBay, Mr. Cheng served as a group product manager at Vividence Corporation (acquired by Keynote Systems) from 2000 to 2002. Mr. Cheng also served as a product manager at Oracle Corporation from 1997 to 2000, and as a senior marketing analyst of FedEx Corporation from 1996 to 1997. Mr. Cheng holds a bachelor of science degree in computer science and information engineering from National Chiao Tung University in Taiwan and an MBA degree from the Kelley School of Business at Indiana University.

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  • Huayi Cheng - CTO

    Master in Computer Sciences from Georgia Institute of Technology
    Former Principal Engineer at eBay and Former Principal Engineer at PayPal Billing

    Mr. Huayi Cheng has been our chief technology officer since he joined our company as a member of the founding team in 2007. Mr. Cheng leads the technology and product and development teams. From 2003 to 2007, Mr. Cheng held senior management positions including principal engineer in eBay’s application protocol interface and PayPal’s billing system. During this period, Mr. Cheng led the effort to build and oversaw eBay’s application protocol interface and helped design and deploy the first billing system in Paypal. Prior to joining eBay, Mr. Cheng worked for multiple technology companies in the United States. He has extensive experience in designing and developing internet-related products. Mr. Cheng received a bachelor of science degree in computer science and technology from Tsinghua University in China and a master of science degree in computer science from Georgia Institute of Technology.

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  • Bonnie Zhang - CFO

    A member of the American Institution of Certified Public Accountants
    Former audit partner of Deloitte Touche Tohmatsu based in Shanghai, China

    Ms. Bonnie Zhang has been our chief financial officer since May 2011. From October 2007 to April 2011, she was an audit partner of Deloitte Touche Tohmatsu based in Shanghai, China with a focus on serving Chinese companies listed in the United States and Chinese companies making initial public offerings in the United States. From May 2005 to August 2007, Ms. Zhang served as a senior manager of Deloitte & Touche, LLP’s National Office SEC Services group. While she was with that group, Ms. Zhang was primarily responsible for pre-issuance reviews of securities offering documents and periodic reports to be filed with the SEC and was primarily focusing on foreign private issuers. Ms. Zhang graduated summa cum laude in 1997 in Business Administration from McDaniel College in Maryland. She is a certified public accountant in the State of Maryland and is a member of the American Institution of Certified Public Accountants.

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  • Celia Tong – CMO

    Former VP of Marketing at Focus Media

    Ms. Celia Tang has been our chief marketing officer since September 2011. From January 2009 to September 2011, she was a senior vice president of our company in charge of marketing and brand building. From October 2005 to December 2008, Ms. Tang served as vice president of marketing and global sales of luxury category and key accounts at Focus Media, a Nasdaq-listed company with business operations in China. Ms. Tang received a bachelor’s degree in economics from Ji’nan University in 1990.

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