Effective Ad Delivery
Based on precise audience reach, AdChina offers a series of advanced ad-serving and optimization technologies to help advertisers most effectively deliver ad messages and communicate with target audiences.
- Frequency Capping:
- Controls the max number of times that a user watches the same ad in a given AdChina sequence to reduce user fatigue and reach a wider audience with the same budget.
- Creative Sequencing:
- Advertises specific sequence to target audiences across websites in the ad network to ensure consistent brand experience.
- Real-time Optimization:
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- Media Optimization: Optimizes the campaign media mix, to include sub-networks and websites, based on various media performance against campaign objectives.
- Creative Optimization: Enables real-time optimization of creative sequence and the weight of each creative concept based on various campaign metrics, including clicks and interactions, to maximize ad effectiveness.
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Configuration Optimization
- Pacing: Enables continuous brand exposure to effectively lift brand metrics.
- Weighted Geo-locations: Optimizes geo-location budget weight according to geo-distribution of target market and consumers.
- Day-parting: Serves targeted ads at different times according to target audiences' online browsing behaviors.
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