Analytics and Reporting

AdChina offers advertisers comprehensive campaign tracking, data analytics and consumer insights.

Comprehensive Tracking and Reporting:
  • Page View (PV), Unique Visitors (UV) and impressions
  • Clicks and CTR (define CTR?)
  • Interactive click rate
  • Registration and conversion rate
  • User bounce rate and PV per UV on brand site
Multi-dimensional Analytics (for real-time optimization) :
  • By hour / day / week / month
  • By site / channel / ad space / sub-network
  • By geo-location / IP address
  • By creative / ad format
  • By frequency

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