Advanced Targeting
Using advanced ad-serving technologies from Silicon Valley and extensive experience from successful online campaigns, AdChina provides advertisers with leading industry technologies to effectively reach target audiences.
- Content Targeting
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The content of the website where the advertisement will be viewed.
- Keyword Targeting
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Key words that appear on the web page where the advertisement will be viewed.
- Behavioral Targeting
- The user’s browsing behavior, including the content of websites where the user typically browses.
- Demographic Targeting
- Information supplied by the user about his or her gender, age, income, residence, or other personal attributes.
- Geo-targeting
- The user’s geographic location, either by actual location in over 300 cities across China or by generic category (such as "home" or "office").
- Day-parting
- The part of the day when the advertisement will be shown.
- Re-targeting
- The user’s past interaction with the advertising campaign, with the brand or with the same industry.
- System Targeting
- The user’s operating system or browsing software.
- Previous impressions
- Frequency capping ensures that the user will not see the same advertisement more than a set number of times; creative sequencing ensures that the user sees the next advertisement in the sequence.