Tracking and Measurement
AdChina collaborates with reputable 3rd party analytical companies to provide advertisers with objective and comprehensive tracking and measurement.
- Ad Tracking:
- Tracks ad delivery data and user interactions, including ad impressions, clicks and interactive clicks.
- Website Tracking:
- Comprehensive brand website tracking, including page view (PV), unique visitors (UV), clicks on links, bounce rate and user browsing behaviors.
- Brand Tracking:
- Continuously tracks various brand metrics, including brand awareness, favorability, preference and consumer purchase intent.
- Social Media Tracking:
- Tracks ad interactions, social APP playing behaviors and demographic information of social media users, including ad impressions, clicks, APP installations, number of active users and user registration information.
- Mobile Tracking:
- Tracks mobile ad impressions, clicks, interactions and more.
- Reputable Third Party Certificate:
- AdChina provides 3rd party campaign reports from Nielsen Online or iResearch for all AdChina campaigns.
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